Technology

Social Media Success Secrets – Growing your business and increasing your sales with Facebook and LinkedIn

Profit up

It appears that everyone is on Facebook and LinkedIn. It’s the popular thing to do. However, the real question is, have you figured out how to use these social media tools to increase your sales and grow your business? If not, you need to attend this webinar.

Here is some of what you will learn:

Join us as Dave Sherman (partner development manager with Infusionsoft) and I provide you with tips, tools and techniques that you can immediately apply to start increasing your sales and growing your business with your Facebook page and your LinkedIn profile.

  • The Easiest Ways to Engage Your Audience
  • The Importance of Completing Your LinkedIn Profile
  • The Power of Picking the Right Pictures
  • How Often You Should Post on Social Media
  • and so Much More …

If you would like to experience revenue growth like you have never experienced before, join Dave and I for this free webinar.

  • DATE: Tuesday, June 18th 
  • TIME: 12-1 PM (ET)
  • WHERE: Online
  • COST: FREE courtesy of James Burchill (BFM) & Dave Sherman (Infusionsoft)

Register for this powerful FREE event

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SAP Takes Its Future To the Cloud and Why You Should Care

Unless you work in a large enterprise, you probably haven’t heard of SAP. They are a German software giant akin to Microsoft or IBM in terms of size and reach. They have two major offerings, an enterprise resource planning (ERP) tool – which is what made the company’s name – and a new fast computing and data retrieval program called HANA.

This is a company that likely affects your everyday life and yet you probably have never heard of them.

Nearly every major enterprise that manufactures goods, moves around a lot of product, handles huge and varied financials, or all of the above uses ERP and many of them use SAP’s – including most of the world’s energy companies. Yet the trend is towards data as a tool rather than a necessity and this has meant a re-think of how data is stored, accessed, manipulated, and viewed. Seeing this trend, SAP launched HANA, a product that combines fast computing and data retrieval to allow companies to better analyze how they’re doing on any level. It’s one of the most-used offerings in this new realm and has been touted as one of the greatest tools in the new Big Data age.

SAP has now announced that HANA will be offered as a cloud-based product, to be provided in a Software as a Service (SaaS) model with access being granted through license purchase similar to how software hosted and used by the enterprise in-house is traditionally sold. IT Departments and their management are familiar with that concept, but will see the very obvious cost savings of not having to host the software (or maintain it, or provide infrastructure for it) via a cloud-based offering.

SAP has built seven data centers globally specifically to host HANA, and has deployed 30,000 computers (read: servers, processors, etc.) on that network. In an interview for the New York Times, Vishal Sikka of SAP’s executive board said:

“We will do cloud-based ERP on a massive scale. At some point in the future, complex implementations should go away. All of our products are moving to HANA.”

That’s a bold statement from an old-guard company that has made its fortune on more traditional software-in-a-box sales. Yet the company has brought on board several unnamed test clients and those businesses have amassed about 750 terabytes of data into the system – the equivalent of 1.875 million average-length music files in CD-quality MP3.

The advantages to going to the cloud are broader than just cost-savings. Many of SAP’s biggest customers are utility and energy companies, which may have tens of millions of people using their products daily. Sikka told the NYT that they serve about 220 utilities globally who in turn reach about 2.5 billion customers. Through HANA, those utilities can start allowing customers to directly access their own records as well as non-identifying information about their geographic area’s usage and learn how to lower their energy usage thanks to the easy access to all of this information. All of those utilities combined, said Sikka, would only use about 2,000 of SAP’s servers to accomplish those goals – far fewer than are being deployed individually by those companies currently.

From the business side, the same sorts of data benefits would emerge. Energy companies could have faster access to geologic information, financial risk analysis, and more.

For you, as a consumer, this would mean more transparency and access and, ultimately, more on several levels. The use of fewer servers, the better access to information, and the smarter control over energy for both the individual household, the energy company’s regional operations, and globally would also mean a cleaner planet through better energy conservation through smarter use.

That’s why SAP’s move to the cloud matters to everyone.

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Gmail, Hangouts Get Great Updates

Google is rolling out updates on Gmail that will appeal to a lot of users, specifically something called “quick actions.” At the same time, a rollout on Google+ Hangouts has added On Air tools that will appeal to those who participate in or host live webcasts.

The Gmail Quick Actions

First, to Gmail. Many users, especially those who use Gmail for business or as part of an active lifetstyle, have lamented about the sometimes painstaking way it handles RSVP and calendar integrations as well as how disparate some of Google’s services are in terms of how they link (or don’t link) to Gmail.

A lot of that is changing now as a new Gmail upgrade rolls out in North America. Quick actions are buttons that appear as options in email headlines on your Gmail screen when certain internal features are included in the email. For example, if someone sends you an email and includes an RSVP for their Google Calendar, you can use the RSVP quick action button to accept, decline or say “maybe” and it will not only immediately add to their Calendar so they know, but will also add to yours. You don’t even have to open the email for this to work, just click the quick action.

Another integration will be with flights. A flight conformation email (from major carriers, sites like Travelocity, etc) will automatically have integrated information about the flight embedded in the top. This is real-time inforamtion, so glancing at the email on the way to the airport might show you that your flight is delayed or alert you to its cancellation. You can also Check-In on the flight (this is the quick action button that appears) to let your G+ friends know you’re there.

Developers will have access to these through the API as well, so that they can integrate custom in-app or go-to actions. This will allow airlines, travel companies, businesses that use a lot of RSVP tools to communicate with clients, etc. to access these quick actions and build them into their own systems or apps.

Google+ Hangouts On Air

For those of us who use Google+ Hangouts a lot, the On Air option is great for live streaming to anyone who wants to stop by. It’s been relatively limited, however, in that it’s a direct stream without tools for manipulation and that required a lot of time between the stream’s end and permanent YouTube publishing for posterity.

Now, the Hangouts team has added a TiVo-like option to allow viewers to pause, rewind, and otherwise manipulate a stream in progress. This means bathroom breaks no longer require you to time your jump out of the chair with irrelevant chatter. It also means that if you missed something (distraction, taking notes, etc), you can rewind to see it again.

To go with this, the Hangouts On Air will also publish to YouTube much quicker – often within seconds – when that option is enabled. Mobile users will also note higher quality interaction with On Air thanks to better streaming.

Very nice!

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