According to the Ad-ology 2011 Small Business Marketing Forecast, small business owners are increasingly optimistic overall, and 46% plan increased marketing spending in 2011, up from 29% who planned increases...

Participating on company-branded or managed social networks is the most commonly used tactic, with 87% of study participants indicating that they execute it. This is likely because of the ease of setting...

According to a new Empathica study, reported by Richard H. Levey, men and women use social media differently, with more men citing looking for information as a primary goal (36%) than women (28%) when...

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The term “millenials” was coined to label the current generation of people who have grown up never knowing what life is like without a computer, gadgets, and Internet connections. Many of...

I understand some business owners are still wary of social media. I understand they’re busy and time is the rarest of commodities for them. But I’m not sure how I feel about them outsourcing...

There’s no doubt that social media is the fastest-growing marketing frontier in small business. According to the Small Business Success Index (SBSI) from the University of Maryland and Network Solutions,...

Here’s one on my favourite process maps, I originally developed it about 5 years ago for a major project I was working on. Since then I’ve updated it and enhanced it to keep it current and...

Many people are overwhelmed with social media, it seems so convoluted, so complex, so … You get the picture. Well it doesn’t have to be that way. In fact I’ve been mastering my social...

Here’s an internal document we use at BFM to help keep us on track with the 7 steps of successful social media and internet marketing. And as a follow up to my recent blog post article about helping...