Integrated Internet Marketing

Here’s one on my favourite process maps, I originally developed it about 5 years ago for a major project I was working on. Since then I’ve updated it and enhanced it to keep it current and relevant.

Integrated Internet Marketing Process Map

You’ll find this process map an invaluable guide to thinking about your online marketing processes. Remember, internet marketing is NOT the only form of marketing and needs to be part of an integrated marketing approach.

For more advice and other resources I recommend you subscribe to my weekly marketing tips newsletter – the sign up form is on the top right of this page. Enjoy!

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My success with social media comes from systemizing it. Sadly some folks get all ‘upset’ when they hear I use automation to help with the workload, but seriously folks … social media is not manageable if you try and do it all yourself!

That’s the dirty little secret of social media. On your own you can only do so much. It stays small, “friendly”, you can interact with a few hundred people and hey – if that’s all you want then rock and roll, you’re good to go.

However, if you want to make money (rather than friends) with social media then you need systems, strategies and some cool tactics that make it happen. That’s where my Social Fusion Formula comes in.

I suggest you visit the website today and grab the schematic that outlines how I pull off this rather impressive feat of systemization. The download form is on the first page and all I ask in exchange is your email address so I know who’s requesting it.

You might also like to know that I am recording a series of training videos that walk through the stages and steps of successfully implementing your own Social Fusion Formula and those will be along shortly.

Anyway, for now grab the SFF schematic and discover my social media ‘secret weapon’

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Click to download...

Here’s an internal document we use at BFM to help keep us on track with the 7 steps of successful social media and internet marketing.

And as a follow up to my recent blog post article about helping business get clearer on this subject, I figured I’d start showing you what really happens behind the curtain

To download your copy of this schematic simply click the image or this link (no opt-in required.)

http://BusinessFusionMarketing.com/download/7-step-schematic.pdf

And please pass this this schematic along to your colleagues and co-workers. The more people understand what internet marketing and social media is truly about, the less people will get ‘snowed’ by slick salespeople promising pie-high horse pucky for peanuts…

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1. How To Increase Your Marketing Effectiveness by a Factor of 53 With This Social Media
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However the calls kept coming…

So my business partner and I opened up another day: Wednesday July 14th. It’s still free. Same time, same place – just a couple of days later.

So if you tried to book and were out of luck, try again. Here’s the link:

http://e-spot.ca/BookingRetrieve.aspx?ID=95446

That’s it for now, have a great Friday.

talk soon,

James

Related posts:

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3. Social Media Public Speakers: How to Choose the Right One

You can’t have a conversation with a friend, open a magazine, or turn on the TV or radio without hearing about the next best thing online. Sadly, it does not take much to announce yourself as a social media public speaker.

This is where it becomes challenging for event planners to select and choose an appropriate professional. An experienced public speaker is one thing — but I would argue in today’s changing landscape you also need a professional who has street smarts and actual ‘real world’ experience in the world of social media and Internet marketing.

But how does an event planner actually choose?

Well it is not as hard as you might think. The irony here is a social media public speaker (if they walk the walk and talk the talk) can very easily be evaluated. You simply need to Google them. If this business speaker is worth their salt, then you should easily find them actively engaged on Facebook, Twitter, YouTube and their own website and blog.

There should be educational and informational articles about the subject matter, there should be video and audio of them, pictures even. And best of all… there should be proof they’ve spoken successfully on this subject before.

What you don’t want is a polished professional speaker who is all flash and no substance.

The hot topics of social media and Internet marketing (along with your audience) demand your seminar speaker has ‘got the goods’ and really can provide feedback, information, and direction on this exciting and evolving topic.

I can’t tell you how many times I’ve been to a presentation or business seminar — and while I’ve been impressed with “look” of the speaker — I’ve lamented the lack of substance delivered. That’s just not acceptable in today’s demanding markets.

Remember, diamonds are expensive because they’re rare and finding a social media or Internet marketing public speaker who has a mixture of quality current material to deliver, combined with a natural talent and easy nature at the front of a room is not easy… but it is possible.

—

JAMES BURCHILL is a professional internet marketing and social media public speaker for hire. He currently divides his time between consulting with select clients, training and public speaking. His keynote presentations and seminars are both engaging and educational and audiences rave about James’ materials and presentation style. Read about James for more information on this unique seminar speaker.

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*UPDATE* Now you can watch ALL 5 parts of my recent RFL Day 2010 Social Media Keynote Presentation in hi-def flash video.

Here’s the first part of my Social Media presentation from the May 7th, ‘Referrals For Life Day’ hosted by the Referral Institute of Peel Halton. I’ll be uploading the other videos shortly to ‘stay tuned’

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Beyond all of this, though, once you get through the hype, those of us who use Facebook for both business and pleasure need to figure out how to keep our privacy intact. For this walk-through, it is assumed that you have taken precautions such as not publicizing your email address to the world at large, have not published your phone number, and don’t have your home address (complete with Google Maps link) published – and have otherwise taken the most common-sense precautions with your security.

General privacy settings to use.

To start with, there are some general ‘rule of thumb’ privacy settings to use. At the top-right of your Facebook page is a menu link labeled ‘Account.’ Click that and then choose ‘Privacy Settings’ off the list that appears.

A new page loads and here you’ll start with the simplest of settings: Personal Information and Posts. Click that and you’re presented with a new page, full of general selections accompanied by drop-down lists.

Set all of these to ‘only friends’ (even if the particular information in question isn’t actually on your Facebook page). This is probably the minimum in Facebook security settings, but it is often overlooked. Additionally, if you have a lot of ‘friends’ who aren’t really friends, then you might want to uncheck the ‘Friends can post on my Wall’ option.

Now choose the Photo Albums ‘Edit Settings’ button to change those defaults. This leads to a page that contains individual photos and/or photo albums (depending on how much you’ve uploaded so far). Select ‘only friends’ on the drop-downs for each album or photo unless you really want it shared with the public.

For instance, you might want your ‘Family’ and ‘Mobile Uploads’ photos made only for your friends’ consumption, but your ‘Seminar Presentation 2010′ album to be public as it’s part of your professional profile.

Now go back to the Privacy page (there is a link at the top-left from the Photo Albums privacy page).

Your contact information on Facebook should be minimal.

Finally, we come to the Contact Information page, which you’ll get to by clicking that link from the Privacy Settings menu. There are two important settings here to keep you from both being inundated with false friends leads (spam accounts) and random instant message contacts via Facebook or other places.

Set everything on the drop downs given to either ‘Only Friends’ or ‘Friends of Friends’ so that either only your friends can do that thing (IM, email, etc.) or only friends-of-friends can do it (add you as a friend), respectively.

Those are the most basic of Facebook privacy settings and will keep you out of most of your troubles. New changes such as many applications on Facebook requiring your email address are also important to note. A stringent rule of thumb is to stop using any Facebook app that requires you to give them your email in order to use it. That is an invitation to spam.

This should give you a good start towards retaining your privacy in social networking. Good luck!

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With social media rapidly expanding, marketers can exploit earned media in new and more profitable ways. This is the main data finding of a recently released report by Nielsen.

• Click here to read the full article (Opens new window to MarketingForecast.com)

[Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression. Nielsen. April 2010. Web. 10 May 2010]

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I bet Ning had a good idea what they were going to do before they announced this. From what I can tell, some of my actual costs will go down and my services will go up – cool!

For about $20/mo I will get more now than I did before, and then some… I wonder how many people fled Ning to other platforms because they were concerned about the impending “price hike”.

I know I almost ditched them.

Either way, it looks like their new approach will work out well. Sure there will be some complainers who wanted a free ride, but get real. A quality solution for nothing? Not likely.

Well done Ning, I hope this gives you the renewed energy to make your platform even better.

No related posts.

Such is the power of web video marketing. So the question becomes “How do I capitalize on this?” Here’s the good news, and it’s not as difficult (or as expensive) as you might think. You simply need a …

The Secret to a “60 Second Video” ™

Contrary to popular theory, you don’t need expensive video production to take advantage of this powerful new marketing channel. The secret lies in one small detail… YOU ONLY NEED A VIDEO FILE FORMAT. That’s the key. Size does not matter either, in fact smaller is better!

OK, there are a few other secrets like how you tag the video, what you say in the description and so on, but armed with just a simple video (*TIP* the content should be useful but Hollywood Directors need not apply!) you can upload your entry onto Google’s video platform YouTube and benefit from the 20 Million plus people trafficking that site each month.

Second Largest Traffic Source

YouTube is the 2nd largest (Western) search engine in the world and serves up more video content than any other portal to date and visitors on YouTube typically consume at least 17 minutes of video every time they visit!

What you need to do is “sneak” into this massive traffic pool with your “60 Second Video” that provides a professional video message at a fraction of the cost, but still gives you all the power of the medium.

No Expensive Equipment Required!

And one of the simplest ways to make a video without the overhead of ‘typical video production’ is to use the following:

• Screen capture software — Records your computer screen and lets you turn it into a video (complete with sound and/or your narration!)
• Convert your presentation — Popular presentation programs have the ability to export your presentation (with your narration) into a video format.
• Convert your slideshow — Popular photo programs have the ability to create a slideshow and export it as video, some even include the ability to mix in music and special transition effects.

As you can see, creating a video is not so much about “sound, lights, camera, action!” and more about creating the right file format and uploading it to powerful portal sites like Youtube.

Remember, don’t let misconceptions about video production stop you from leveraging this amazing new web marketing opportunity.

Get Your Blueprint Today!

Download the Web Video Marketing Blueprint and discover just how easy it is get in on the web video marketing phenomenon today. It’s easier than you might think!

Included:

• Blueprint Special (7 Page) Report complete with step-by-step instructions, and best practices. NO SPECIAL SKILLS NEEDED to implement.
• Checklist diagram – one page easy desk reference. See it all in one glance. Key concepts and more.

Price: $19

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