Hello, my name is James Burchill and for three decades I’ve been helping business streamline their management, marketing and sales processes.
Along the way I’ve learned quite a bit about “what do small businesses want?” and in this FREE PRESENTATION I’m going to share with you some important information that shows you why your b2b sales aren’t what you want, how to generate more leads, how to address price objections, how to close more sales and how you can do all this without working harder.
I know it sounds too good to be true, but it’s not. It’s simply because most small businesses suffer from proximity blindness which means an outside consultant (like me) can easily see the problems and the solutions.
I’m also a data and systems researcher and have a background in psychology which means I dig into problems and look for causes beyond the not-so-obvious. In this free presentation I’m going to share with you some of my analysis, research and conclusions – it’s eye opening stuff!
Armed with this information you’ll immediately start to see what I see when looking at sub-optimal sales and marketing processes. Then I’ll show you a series of simple steps you can take to fix the flaws so that by the time the presentation ends (it’ll likely last 45-60 minutes depending on Q&A) you’ll have actionable steps you can take to level up your business!
And yes, I will be recording this presentation so if you can’t attend live (you can ask questions) you can always watch later. Either way, you’ll need to opt-in for details.
I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise. They showed me the original advert and told me it cost them a little more than $1,700 to place the ad.
Why? How? Because they’re involved in software development. And before you start wondering what I’m talking about, I’d like to remind you that your web site (although cool) is nothing more than a software program running on a computer. And ever since people started writing software there have been very well defined roles and skill sets.
Now don’t worry, I’m not going to bore you with roles and skills definitions for software development, however I am going to make it easy for you to figure out the type of web resources you may have at your disposal and whether they are helping your business – or unknowingly harming it (just in case you were wondering.)
An analogy that will help:
Does the interior decorator or designer of your home perform the same duties as the architect? What about the builder of your home, are they the same as your architect? Of course not, the interior designer works with the look and feel of your home, the builder erects the structure and the architect designs the master plan and oversees the development and ensures the finished product meets all the requirements (and the building code!)
There’s no doubt that the builder and the interior designer are absolutely critical to the success of the project, however they follow the guidance of the architect and the plan the architect created. When put like this you immediately see it’s a little foolish to assume all the roles are alike and how easily it would be for an over enthusiastic builder or designer to unknowingly cause you some problems because they had no master plan to follow.
So here’s a quick cross reference and comparison for you:
* Architect – The master planner develops the architectural plan and oversees the project. They stay abreast of changing rules and ensure the sites optimal design and performance. Many factors are considered including marketing trends, SEO, usage data and so forth. The architect is very familiar with the latest construction technologies and with user interface design because they direct those aspects of the project.
* Builder – The Web Programmer codes the pages and works with architect. Some builders (web programmers) are specialists and code only databases while others focus on different specialties. And just like a construction site has a Foreman, there is an equivalency in programming and they’re called the Lead Programmer. The LP often makes build decisions about the project and works directly with the architect. On small build teams the LP and the builder are one and the same.
* Designer – The Graphic Designer develops the look and feel of the site. They work closely with the builder(s) and the architect to meet the final objectives. The GD creates the unique personality of your site – again this is under the purview of the architect and the client. The GD helps to form the visitor’s first impression of your site.
* Sales Rep – Ok, the whole building analogy gets a little fuzzy here, but the ’selling’ on your web site relies heavily on words and writing for the web is not the same as writing for the print world (the architectural plan heavily affects the writing and the web copy aspect, mess this up and the nicest site with best code will not save you because your site will not be found.)
Often times a web resource has more than one skill set, after all there is a well defined career path and each step leads to new skill development. Usually the ‘art’ path and the coding (building) path don’t co-exist together – think oil and water, and writing code is usually more scientific than designing a beautiful interface.
And figuring out how to code the web page is not the same as deciding why that page should even exist, or what that page should accomplish functionally within the framework of a bigger picture – that’s the architect’s job.
However every once in a while you find a unique individual who has crossed back and forth between the art/design camp and the world of technical analysis and coding. It’s rare, but they do exist – invariably they favour one area more than another.
There are at least four (4) discreet roles for your web project:
1. Architect (plan/design),
2. Builder (construction),
3. Designer (look/feel),
4. & Writer (words/messages).
Now you know why it can be risky assuming the person putting together your great looking web pages is also capable of formulating and architecting your sites master plan, and why your web designer (or your web programmer) may be unknowingly harming your business.
Remember, to a person with a hammer, everything looks like a nail and programmers tend to think code fixes all ills, and graphic designers tend to think that graphics will save the day.
But I’m guessing you’ve figured that out after reading this article…
According to the news and various experts, a global trade war would be bad. Very bad. And while it’s unlikely the trade war would directly impact most small businesses, it’s safe to say … INDIRECT IMPACT is assured.
A trade war can affect sales, reduce revenues and ultimately push many small businesses under unless they take special measures to mitigate the impact.
The following 16 recommendations will help navigate the turbulence of a trade war and help your small business survive … and hopefully thrive!
￼The logo for Evernote is an elephant … Because an elephant never forgets. Neither does Evernote.
Evernote is a singular solution that lets you access its power on all the technology platforms you might use: computer (PC or MAC), smartphone (iPhone or Android), tablet (iPad or Android) and Evernote is also available on certain items of “wearable tech” like smart watches!
Basically, Evernote is your central tool for capturing notes, ideas and with the additional scanner technology and browser plugins – you can capture so much more (even your voice!)
Once something is stored inside Evernote you can organize it, search it (with powerful filters), share it and even present it on the go.
The Elements of Evernote
At the heart of Evernote is the concept of a note. Unlike its paper counterpart a note is so much more … Think of it like a container. Sure you can put words into the note, but you can also add other files, pictures, audio and even links to other files, websites and so on.
Notes can be tagged with words or phrases to add additional context or meaning to the note. For instance, you might create a note about how to best fill in that insurance form. You might decide to TAG it “Training” so that later when you’re looking for training notes you can find it.
Or perhaps you tag it with “Personal” or “Home” so you can find it that way. You can assign (for all practical purposes) as many tags as you like to a note.
Remember TAGS give NOTES context and meaning, with multiple tags you can assign a note multiple meanings! *HINT* This is VERY powerful.
Similar to their physical counterpart, the Evernote notebook is a cluster of notes. Of course an Evernote notebook can be much much larger than a paper based book. A note can only be in one notebook at a time.
It’s common to see Evernote users create notebooks like they do in the real world – on a per project or topic basis. So this means you might put a note into the WORK notebook … Which means it cannot exist in the HOME notebook too.
* You will later learn, designing your workflow and document management using notebooks is NOT the optimal configuration. USE HIERARCHICAL TAGS
Sometimes notebooks belong together. The stack is a convenient way to organize them further. You might have a series of work related notebooks and you might have clustered them together in a stack called Work Projects.
Summary of the objects and their relationships.
Evernote is made up of notes (words, pictures, files, audio, links, etc.) which can have one or more tags (assigning context and meaning), that note can be assigned to one and only one notebook, which may or may not be part of one and only one stack.
* a NOTE can have TAGS * and is stored in one NOTEBOOK * which may be grouped into a STACK.
The true power of Evernote comes from the following realization:
YOU MUST USE IT DAILY – it must become your goto note taking. capturing, brainstorming … ‘everything in one place’ tool. Otherwise it’s power is simply diminished.
YOU NEED TO CONFIGURE IT PROPERLY … most people screw this up in a spectacular fashion by modelling Evernote on their current ways of doing things. This works briefly, but if they’re true to #1 (and use Evernote daily) they quickly rediscover the inadequacies of their current approach. Technology and software simply amplify: good becomes great and bad becomes terrible. The way to gain the most from Evernote is to use it daily and employ a way of working that leverages the power the digital paradigm offers.
You can literally save hours of wasted time and become more organized and efficient when you know how to optimize Evernote. You can manage your to-do lists, projects (personal and professional), documents, photos, receipts and more … if you know how to set Evernote up properly.
That’s what I figured out after spending many months experimenting. As a former software developer, project manager and fan of time management I looked high and low for simple systems and ways of working I could easily adopt and add to the powerful Evernote platform. I “enjoyed” plenty of trial and error experiences and many times came pretty close to returning to a paper based system …
I’m so glad I didn’t because once I’d figured out the formula and how to configure Evernote everything changed. Today I am still using the same model and now share it with others who believe there is a better way to stay organized and efficient. That’s why I created the online course Evernote Exposed.
Here’s what Clyde Stroman said about my Evernote Exposed training:
“I was blind, but now I see…how Evernote is SUPPOSE to be used! I’ve been an avid Evernote user for quite some time. Thanks to this course, I have completely changed the way I use Evernote, thus making my life much more productive.”
And Robert U Smith tells me this training changed his life!
“This course is absolutely fantastic. I’ve been using Evernote for years and knew that there was a better way. I always thought I would find the time and organize and standardized my use of Evernote. James has done the work for me and shared it in a very logically organized easy to implement fashion in this course. If you use Evernote and you don’t feel like you have your process or understanding optimized you may want to give this course a try. It’s a life changer for me.”
You can preview EVERNOTE EXPOSED for 30 days at no-risk to you. If you decide my training didn’t help you or make a difference you’ll get a prompt, no-questions-asked refund.
Most businesses underestimate the hidden costs and risks associated with poor document management. It’s hard to see the big picture when individuals are dealing with little pieces.
Document management is the perfect iceberg metaphor … only a small part is visible with the bulk of the processes hidden from individual view … and improper document management will sink your business.