For complete details goto http://bfmp.kajabi.com/

Or click the image…

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Well you can… and if you’d like to know how to send video email using freely available tools and technologies, enter your email address in the form below and click the blue button. You’ll instantly receive easy to follow, step-by-step instructions showing you just how to email a video … for free.

Attn: Businesses – A study by the Wharton Research Centre reported people experiencing non-visual marketing campaigns only retain about 10% of the message compared to 50% for visual campaigns! This means simply adding video makes your marketing 5x more effective!

* You can unsubscribe anytime with the click of a button. Your email is safe with me – I promise.

Technorati Tags: video mail, video email, how do I email a video

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I was teased as a child. I was slight, sensitive, and wore braces on my teeth. When I smiled, my canines showed clearly and because I wore prescription sunglasses I earned the nickname “Drak.”

Back then, to avoid the taunting I escaped into my own world of words. I drank them up, became addicted to their influence, to their power to persuade.

To a teased young boy, the promise of freedom offered by words was to much to ignore. So I began studying professional wordsmithing – more commonly called copywriting.

But one more element was needed to create the formula for my future: a computer – and fortunately for me I got one for Christmas. I was hooked.

To this day I can still remember closing my eyes at night and seeing the green cursor blinking because I’d spent too long staring at the screen! I taught myself to program, to speak ‘geek’ and to connect with others online.

In the late 80′s there was no internet – just dialup bulletin boards. Email was just starting to catch on and I was hooked once more.

With email technology I realized words could be amplified in their power and reach. I could connect with more people than ever before and share information and communicate more effectively than any other way available to me.

It was glorious.

I began to share my enthusiasm for technology and communication with my family and friends and because of it earned my first paid commission to create software – a database program to manage client mailing lists.

It was official, my course was set.

All through school and college I continued writing and programming. Later I moved into corporate still committed to the application of technology to help us communicate and share information.

I spent 17 years doing that for some of the largest companies around the world before branching out on my own in 2000.

Today I still work with words, I still constantly explore new and exciting technologies that help us communicate and share, and today I want to encourage you to explore the next evolution in communication: video.

You’ve probably noticed I’ve been using video more in my messaging lately – that’s because it works. TV and movies didn’t get to where they are today by chance – it’s the power of presence, the added visual dimension they offer. With modern point-n-click methods for creating and sharing video – now it’s easier than ever to do.

Here’s my video marketing platform.

Remember, whether the words are written or spoken matters little, the words themselves are key. Cast the right ones and you’ll literally enchant your audience.

And when you add the power of visual presence by letting your audience see you, you elevate your communication to all new levels.

So now you know what drives me to do what I do…

What’s your story?

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Interest in using Facebook, Twitter and other social networks for business is up considerably over last year. While generating leads continues to be the top perceived benefit of social media, more businesses recognize the value of social media for improving the customer experience.

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*UPDATE* Now you can watch ALL 5 parts of my recent RFL Day 2010 Social Media Keynote Presentation in hi-def flash video.

Here’s the first part of my Social Media presentation from the May 7th, ‘Referrals For Life Day’ hosted by the Referral Institute of Peel Halton. I’ll be uploading the other videos shortly to ‘stay tuned’

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To find information on how video marketing is best conducted, however, requires a lot of digging. Stepping away from the usual “gurus” and “get-rich-quick” types and looking at what’s really working and happening is something that isn’t often done by commentators. Mostly because these commentators are usually part of the guru stream themselves.

In trade journals and marketing conferences, though, professionals are talking a lot about video. It’s the current “big thing” to capitalize on and is usually done hand-in-hand with social network marketing.

What Really Works in Video Marketing

Whatever your size or budget, there are some fundamental things that appear to work with video online. First and foremost, aim for quality, but don’t over-emphasize it. Studio-quality production is by no means a requirement for successful video marketing. Outright garbage video, however, is just trash.

Quality video has several elements: picture clarity (not perfection, just clarity), good sound (again, not perfection), strong content, and a short duration.

The longer a video is, the less likely it is to be watched all the way through. Optimally, most good online video that gets noticed and goes viral is almost always of commercial length ñ anywhere from 30 seconds to 3 minutes. Some exceptions occur, of course, but 5 minutes appears to be about the limit.

Content is still King on the Internet, though, so above all else, be sure your video is packed with it. You don’t have to motormouth like an auctioneer, but keep on topic and deliver good information.

What Doesn’t Work in Video Marketing

In preparation for writing this article, I went through YouTube and watched a ton of videos based on a search for “product” and “opportunity.” All I can say is that there are a lot of really, really badly made videos out there.

A lot of them.

Most have two things in common: they over-emphasize the “news” appeal of whatever they’re attempting to sell and they often put too much or too little effort into production. If your customers wanted the news, they’d turn on CNN. If they want low production values, they’ll watch cable access. Be realistic with your production values, but don’t be so cheap that you attempt to make your video presentation using a 1Mp camera made in 1990 and your PC’s internal microphone.

The Future of Video Marketing

Video is not going anywhere. It’s online and it’s here to stay. It’s only going to get better, in fact. So every marketing strategy, no matter its goals, will have to incorporate video in some way. That might be directly, indirectly, or both. Often, a video campaign can take place without the input or effort of the benefactor, in fact.

Apple Computers is becoming a master at this strategy as part of their overall mastery of Web 2.0 marketing. Note how they manage to “leak” timely news and then sit back and watch the blogosphere, social networks, and video commentators take over and do their marketing for them. For free. The recent release (and lead-up to it) of the iPad is a great example of this in action.

Video marketing is definitely an integral part of the overall marketing strategy for future sales. Broadly, it’s a part of the Web 2.0 revolution. What do you think?

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Such is the power of web video marketing. So the question becomes “How do I capitalize on this?” Here’s the good news, and it’s not as difficult (or as expensive) as you might think. You simply need a …

The Secret to a “60 Second Video” ™

Contrary to popular theory, you don’t need expensive video production to take advantage of this powerful new marketing channel. The secret lies in one small detail… YOU ONLY NEED A VIDEO FILE FORMAT. That’s the key. Size does not matter either, in fact smaller is better!

OK, there are a few other secrets like how you tag the video, what you say in the description and so on, but armed with just a simple video (*TIP* the content should be useful but Hollywood Directors need not apply!) you can upload your entry onto Google’s video platform YouTube and benefit from the 20 Million plus people trafficking that site each month.

Second Largest Traffic Source

YouTube is the 2nd largest (Western) search engine in the world and serves up more video content than any other portal to date and visitors on YouTube typically consume at least 17 minutes of video every time they visit!

What you need to do is “sneak” into this massive traffic pool with your “60 Second Video” that provides a professional video message at a fraction of the cost, but still gives you all the power of the medium.

No Expensive Equipment Required!

And one of the simplest ways to make a video without the overhead of ‘typical video production’ is to use the following:

• Screen capture software — Records your computer screen and lets you turn it into a video (complete with sound and/or your narration!)
• Convert your presentation — Popular presentation programs have the ability to export your presentation (with your narration) into a video format.
• Convert your slideshow — Popular photo programs have the ability to create a slideshow and export it as video, some even include the ability to mix in music and special transition effects.

As you can see, creating a video is not so much about “sound, lights, camera, action!” and more about creating the right file format and uploading it to powerful portal sites like Youtube.

Remember, don’t let misconceptions about video production stop you from leveraging this amazing new web marketing opportunity.

Get Your Blueprint Today!

Download the Web Video Marketing Blueprint and discover just how easy it is get in on the web video marketing phenomenon today. It’s easier than you might think!

Included:

• Blueprint Special (7 Page) Report complete with step-by-step instructions, and best practices. NO SPECIAL SKILLS NEEDED to implement.
• Checklist diagram – one page easy desk reference. See it all in one glance. Key concepts and more.

Price: $19

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Video capability was the fastest-growing website feature for small business advertisers over the past year, with 19% of advertisers showing video on their websites in Q4 2009, versus just 5% in Q4 2008. The data represents nearly $22 million in U.S. small business advertisers spending in Q4 2009 from more than 12,000 individual advertisers.

Conversion rates also improved for small business advertisers, with 35.3% of clicks resulting in website conversion action, compared with 32% in Q3 2009 and 26.6% in Q4 2008. Actions are predominantly calls, and also include sending emails or SMS texts, form fills, printed driving directions or video views. The average keyword count per small business advertiser increased by 21% in Q4 2009 over Q3 2009, to an average 67 keywords.

WebVisible CEO, Kirsten Mangers, says “… these numbers show increased confidence by small businesses in using search to gain leads, and increased ability to turn those leads into sales… “

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