Integrated Internet Marketing

Here’s one on my favourite process maps, I originally developed it about 5 years ago for a major project I was working on. Since then I’ve updated it and enhanced it to keep it current and relevant.

Integrated Internet Marketing Process Map

You’ll find this process map an invaluable guide to thinking about your online marketing processes. Remember, internet marketing is NOT the only form of marketing and needs to be part of an integrated marketing approach.

For more advice and other resources I recommend you subscribe to my weekly marketing tips newsletter – the sign up form is on the top right of this page. Enjoy!

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My success with social media comes from systemizing it. Sadly some folks get all ‘upset’ when they hear I use automation to help with the workload, but seriously folks … social media is not manageable if you try and do it all yourself!

That’s the dirty little secret of social media. On your own you can only do so much. It stays small, “friendly”, you can interact with a few hundred people and hey – if that’s all you want then rock and roll, you’re good to go.

However, if you want to make money (rather than friends) with social media then you need systems, strategies and some cool tactics that make it happen. That’s where my Social Fusion Formula comes in.

I suggest you visit the website today and grab the schematic that outlines how I pull off this rather impressive feat of systemization. The download form is on the first page and all I ask in exchange is your email address so I know who’s requesting it.

You might also like to know that I am recording a series of training videos that walk through the stages and steps of successfully implementing your own Social Fusion Formula and those will be along shortly.

Anyway, for now grab the SFF schematic and discover my social media ‘secret weapon’

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That’s why you need to checkout Infusionsoft now – they’ve lifted the requirement to register for a free trial using a credit card.

That’s right, for a limited time they’re opening the doors to let you try Infusionsoft for free – and no credit card required.

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But who has time? I mean it’s tedious, boring work isn’t it? Remembering to send that email, to mail that card, to call that client. Ick… and the rejection. The voicemail tag. It’s enough to make you want to run away and join the circus. But what if there was a better way? What if there was a way whereby a hundred digital hands lifted you up and did all the ‘dirty work’ so you didn’t have to?

Good news, this ‘nirvana’ exists and has done so for quite some time. Welcome to the wonderful world of marketing automation – and in this particular fairy tale: marketing automation software. Of course, in this story the tale is true. No monsters, damsels in distress and no toads to kiss. Nope, simply a case of clarity, describing the process you undertake when courting a client (marketing or selling to them) and then automating it.

Today the idea of automating marketing is not new, in fact it’s quite ‘old hat’ as solutions go. What does make it exciting are the technological advances made over the past 20 years. Today’s systems are capable of adapting and changing the flow of your messaging based on the prospects interaction with the system – that’s amazing, it’s bordering on adaptive logic!

Bottom line, if you want to increase your sales then you need to visit http://CheckoutInfusionsoft.com and if you want something a little simpler – such as sequential email follow up (no adaptive logic) then visit http://www.aweber.com

Remember, 70% of people who said no to you today will say yes within a year. Will you still be following up with them?

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Infusionsoft Versus a Marketing Assistant

Before you read this, remember that we created computerized solutions to save ourselves the work. In many cases we used to hire people to save ourselves the work, today we can choose either a biological solution (an employee) or a digital solution (a piece of software.) With that thought out there for your consideration, consider this…

In 2009, the median expected salary for a typical Marketing Assistant in the United States is $37,471 or $3,122.58 per month (excluding all the other costs an employer must bear.)

Assuming a typical 37 hour week this equates to 160 hours a month of “working” time, about $18.74 per hour. There are approximately 1600 working hours a year for a typical employee and 8,760 total hours in a year.

We work for about 20% of the year when you compare total time to work time. So it’s fair to say that if you made your marketing assistant work every hour of every day then you’d have to pay them about 5 times as much or about $187,000 a year!

Currently Infusionsoft Pro costs $499/mo or about $5,988 per year. Already this is about 6 times cheaper than the media salary of an marketing assistant but Infusionsoft works 24/7/365.

If you run the numbers you’ll find that Infusionsoft is about 30 times cheaper. Put another way, you’d need at least 5 full time marketing assistants to handle the workload. And frankly I’m unconvinced they’d match the speed and efficiency of a computerized system which operates at millions of cycles per second.

My point (for I know this is a somewhat “silly” comparison) is that if you think of Infusionsoft as a person hired to your team, they’re the best value you’ll ever get for your dollars. They won’t quit. They won’t get sick or demand a pay raise. They will not need vacations and won’t ask for double-time on statutory vacation days. And the quality of their work will remain consistent day after day, year after year.

Nope, for a mere $499 a month you’ll get the digital equivalent of staffing nirvana (or pretty close to it… nothing’s perfect!)

So, for those who wonder about the price consider this, $499 is the PRO level. If you are sending less volume through the system (upto 75,000 emails) you can pay $299 a month – it’s cheaper still. And if you didn’t want ecommerce, a shopping cart, affiliate management or sales force automation then you can use the $199 service (upto 25,000 emails a month.)

It’s really a no brainer when you look at this way.

http://CheckoutInfusionsoft.com for yourself, take it for a test drive and discover the power of adaptive automation

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