Here’s a series of FREE VIDEOS that answer most of top questions surrounding Facebook Retargeting. Enjoy … Continue reading “Facebook Retargeting Simplified”
There are many benefits associated with retargeting your ad campaigns. Here are 15 reasons why you should begin retargeting your Facebook Ads.
What you’ll get out of this free webinar
Hello, my name is James Burchill and for three decades I’ve been helping business streamline their management, marketing and sales processes.
Along the way I’ve learned quite a bit about “what do small businesses want?” and in this FREE PRESENTATION I’m going to share with you some important information that shows you why your b2b sales aren’t what you want, how to generate more leads, how to address price objections, how to close more sales and how you can do all this without working harder.
I know it sounds too good to be true, but it’s not. It’s simply because most small businesses suffer from proximity blindness which means an outside consultant (like me) can easily see the problems and the solutions.
I’m also a data and systems researcher and have a background in psychology which means I dig into problems and look for causes beyond the not-so-obvious. In this free presentation I’m going to share with you some of my analysis, research and conclusions – it’s eye opening stuff!
Armed with this information you’ll immediately start to see what I see when looking at sub-optimal sales and marketing processes. Then I’ll show you a series of simple steps you can take to fix the flaws so that by the time the presentation ends (it’ll likely last 45-60 minutes depending on Q&A) you’ll have actionable steps you can take to level up your business!
And yes, I will be recording this presentation so if you can’t attend live (you can ask questions) you can always watch later. Either way, you’ll need to opt-in for details.
Stay frosty my friend,
People are busy … and bombarded with email daily. If you want your email messages opened, read and replied to … QUICKLY then I suggest you begin following my 60 second rules for email.
Target 1 minute (or less) reading time.
That’s about 200 words – max.
Use a descriptive subject
Use short sentences.
Avoid commas (where possible)
Use simple/basic language.
Use MAX 3 bullets
When writing numbers use digits (1,2..etc)
Get to the point: quickly.
Follow this basic structure:
I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise. They showed me the original advert and told me it cost them a little more than $1,700 to place the ad.
When I asked them who created the concept, the copy and the design – the client smiled and said … Continue reading “Why You Should Ignore a Publishers Offer for FREE Advert Design”
Every small business needs to market themselves and part of marketing is advertising. The trouble is most SMB’s don’t quite understand the importance of the elements that make up a good advert. Today I’m going to show you how your prospect reads yours!
It is important to understand that your prospect will not simply read your advertisement or letter. At first, they will only scan it. In direct mail or brochures, you have about eleven seconds before being dismissed. People read your ‘message’ in the following order: Continue reading “This Is How Your Prospect Reads Your Advertising”
“You’re such a charmer… You could sell hot chocolate in hell!”
Sounds like a tough gig doesn’t it? Well it is. Selling is tough, it’s hard, and it gives you tummy ache… Oh, sorry, that’s those new oatmeal healthy alternative lifestyle bars… Continue reading “Selling Hot Chocolate In Hell”
Whenever I do a consultation with a small business owner who is thinking small – and most of us fall prey to this tendency from time to time – I offer them …
The King of Bahrain Exercise
Here’s how it goes. Suppose you are a massage therapist or a human rights consultant. Imagine you have a good friend and client named Sandy who is going out with a guy from the Middle East.
One day you get a call from a man who is an emissary from the King of Bahrain. It turns out your friend Sandy raved about you to her boyfriend, and he went back to Bahrain and spoke to the King.
For some crazy reason the King wants to experience the benefits you offer, but with a twist. His emissary speaks as follows: Continue reading “The King of Bahrain Exercise”
What Is PPC?
Pay-Per-Click is a form of Internet advertising where you pay when someone clicks on one of your ads. Placement of your advert is determined by your bid price and relevancy. If you bid the most you can gain the top spot, alternatively if your advert proves more relevant than others, you are rewarded with improved positioning for less bid fees.
Here’s 12 Reasons Why You Should Use PPC Advertising
- Quick Results, usually within minutes.
- PPC advertising is targeted with measurable results.
- You only incur a fee when a your advert is clicked.
- Organic search takes time, PPC provides you with instant traffic.
- It is the quickest and most effective way of promoting your website products and services online.
- Organic search results are “art” and science, with PPC the results are guaranteed.
- Testing is a breeze. You can try different keywords, titles and descriptions.
- It’s cost effective, you determine your spending budget.
- Adverts can be scheduled for certain display times.
- The domino effect often occurs and your PPC advert may show up on other sites.
- PPC provides geographic targeting – you pick where your ad shows.
- You can increase or decrease your traffic very easily.
That’s the good news… And here’s the “bad” news…
PPC requires some technical know-how to setup your account. There are many PPC companies to choose from. You’ll need to conduct some in-depth keyword and key phrase analysis to determine what people want. You’ll need to be skilled in the art of writing advertising copy – and more over, you’ll need to know how to write PPC Adverts… they’re a special breed unto themselves.
And last, but by no means least… this is not a ’set and forget’ system. You will need to allocate a certain amount of time each week to review the logs, track the reports, tune the adverts, create more adverts, keep up-to-date on the trends and adjust all of these things accordingly.
Now you know why people outsource…
Here’s a closing thought for you:
Traditional advertising is a gamble (a wise gamble when done properly mind you, but a gamble none the less) PPC is a sure thing – totally trackable, totally predictable, and 100% guaranteed.
What makes for a social media success? What critical elements must be in place for the site to come alive? Today I am exploring some ideas I’ve been considering and I’d really appreciate your feedback in the comments below.
Please note, the following thoughts have never been committed to print before and have only been edited lightly – I didn’t want to crush the creative spark that often shows up in such things. So without further ado, here they are:
— Is Technology Key?
The first thing I’m asked about Social Media usually relates to the technology. I ‘get’ this, I understand we think the tool is what makes the solution. It is, and it isn’t. Consider this, if technical wizardry was responsible for social success then why do nerd and geeks seem to have the worst social-life in school? It’s true the nerds built the web and Internet infrastructure, but it was the rest of the world that made it social.
— The Engagement Factor
The site needs to engage the visitor. Actually with the advent of social media sites, we should stop calling people ‘browsers’ or ‘visitors’ because they’re now active participants in the web experience. Social media sites are interactive and include blogs, voting mechanisms, posting features for text, video and audio, message boards, forums, chat groups, and site-wide private messaging to name some common features.
Remember, the key here is not technology, but how the tool is used by the site members. “The best tool is often not the most advanced or cleverest tool. The best tool is the tool that is understood and gets used daily.” This is why email is still the #1 web application.
— Mass and Momentum
There are many “social ghost towns” littering the web, why is this? Each is likely different, however I have noted the successful sites are like engines: they need a spark – an injection of energy – to get them started.
This initial injection of energy is required to create momentum and gain the first critical members which in turn attracts more members and keeps the system growing. It snowballs, and like a snowball it’s fragile and prone to crumbling in the early stages of that fateful first roll.
Ironically, the tool that allows us to forge out and create our own online communities doesn’t allow us to break the laws of human nature. These communities still need to render qualities that ‘real world’ environments provide – if only in a psychological aspect.
Review history, it has the answers to the fate of little communities; they got swept away by marauders and ultimately rolled into bigger cities. Sound familiar?
— Ancient Memes and Mind Viruses
But is that all a successful social media site needs? A group of people and some cool technology – NO. The most important factor is much older and far simpler and lies buried deep within our primitive nature. Success is locked up in something called a meme, or if you prefer a more dramatic image, a “mind virus.”
Richard Dawkins introduced the concept of the “meme” and “memetics” in his book ‘The Selfish Gene’ referring to the imitative process whereby humans transmit ideas, values, beliefs, and practices to each other. The memes that catch on are conditioned by repetition and continued by subsequent generations.
Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool, so memes propagate themselves in the meme pool by a process similar to how an infection spreads – ergo a mind virus.
But why did I mention ancient memes? Simply because I believe the most successful social sites leverage our oldest most ancient memes as well as our newest, and this allows us to embrace these base natures in a socially acceptable and even productive fashion. Consider how many social sites pander to aspects of our natures that as children we were discouraged from participating in: gossiping, time-wasting, forming cliques and more.
I’m not saying social sites succeed because we want to express our darker nature, but those sites that have gained the most momentum have done so by allowing us free rein over our basic human nature.
Something to consider isn’t it?