What is Social Media?
Filed under: Internet Marketing, Social Media, Strategic Content, e-Products & Special Reports
“What is Social Media?” is a question I’m asked often. In fact I’ve been interviewed more than a few times about this exciting topic - and last night I was the guest speaker on Lorraine King-Markum’s “Thought Architect Group” tele-conference. Lorraine is a Certified International Executive Coach and each month she brings her warmth and charm and leads a power-packed networking presentation.
And last night, for about 90 minutes straight, I spoke with Lorraine and her guests about Social Media, Social Networking and more. The entire show was recorded and available for free download (see below.) Also, I’ll be uploading the full transcript of the interview as soon as it’s available and in the mean time, you might enjoy the following ‘white paper’ I developed in preparation for the show.
Here’s the special report, and the download links for show podcast MP3 and transcript is below:
Tired of Browser Twittering - Meet Twhirl
It’s true. Twittering through your broswer is not everyone’s idea of easy. The bulky browser gobbles up screen space and in a moment of forgetfulness, you’ll click and close the “unwanted window” because you forgot it was running your Twitter updates.
Agggh! Welcome to a simpler, more desk friendly version. A small client that does one thing, and one thing only - Twitter management.
Meet Twhirl.
For Whom The Knol Tells
Filed under: Internet Marketing, SEO, Social Media, Strategic Content
Authority, advertising and effective search. That’s what google is offering with Knols. Google Knol’s are new. They offer the apparent ease of unprecedented publication and distribution for your content. But what are they, how will they ultimately get used and will they survive long enough to make it into the mainstream of Internet Marketing? And for those interested in SEO/SEM there’s the million dollar question… do Knol’s get indexed by the search engines?
“What is a knol?”
A Knol is an authoritative article about a specific topic. It’s a single web page and it resides within the protected walls of Google’s dominion. Some experts are crying “foul” and claiming Google is a media company rather than a search company and is doing ‘this’ for the money, but frankly all the noise is somewhat moot. Google has already done it. The Knol is here, what we do with it, and what the implications are is still unfolding.
Knol SEO, Here We Go Again…
Filed under: Internet Marketing, SEO, Social Media, Strategic Content
Knol SEO is a popular new search phrase, and at the time of writing this post, I hold the #1 spot on Google for the phrase “knol seo“, and just in case Google sees fit to make a liar out of me, here’s a screen shot I just grabbed as proof 
Why are Knols important?
It’s the old truism ‘content is king’ and Google proves making Knols to promote your business, products and services is a great way to achieve enhanced Internet Marketing exposure. And unlike Wikipedia…
Knoljacking - Hijacking Your Search Engine Rankings With Knols
Filed under: Internet Marketing, Rants and Raves, SEO, Social Media, Strategic Content
Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:
- Maliciously posting your content to their Knol and
- Getting a couple of decent inbound links.
That’s it, these two actions alone can get you filtered out of the search results for your own authority content and web site! Take pre-emptive action and get writing your Knol’s. Alternatively consider hiring a professional and simply say “James, Make My Knol.”
Remember, Knols are a now one more element in the process of defending and developing your online brand and reputation and cannot (and should not) be ignored.
*Inspired by a post from Aaron Wall
Your Social Media Marketing Strategy: 4 Things to Remember
Social Media Marketing
Many a company has forgotten the old maxim, “Act in haste, repent at your leisure…”
The same warning should be applied to companies rushing to get in on the social media marketing wave.
If you hear things at work like “We should have a blog,” or “Let’s join Facebook,” I suggest [respectfully] that maybe you are about to make a whopper of a mistake.
Here’s why…
Where The Hell is Matt Harding? Viral Video History in the Making.
Dance 2008: Where The Hell is Matt?
Dancing 2008: It started as a lark, a goof, a joke, but this video (created by Matt Harding) is nothing of the sort. It’s now a bona fide feel good, shot-in-the-arm dose of hope and inspiration. At 4m29s in duration, the haunting sound track and video collage of Matt Harding dancing his goofy jig around the world has touched a chord and the hearts of millions.
This wasn’t what I’d planned to write today, but after sipping my morning coffee and watching this video (thanks to Ken for sending me the link) I felt I should share it too. Not so much for it’s artistic merit - but for the impact and implications I see. Consider this…
FREE Web 2.0 Manual (eBook)
It doesn’t matter how well it’s written, not everyone wants to “curl up with a good blog,” some prefer a more traditional model when it comes to reading.
Blogs are brilliant for many things, but sometimes it’s just nice to read (and study) in a more familiar format using regular sized pages of easy-to-read 12 point black text on a crisp white page (with a few colourful pictures for good measure.)
Well here it is, Your FREE Web 2.0 Manual…
Why Most Brands Fail on Social Networks
A new report from JupiterResearch sheds light on what many online marketers suspected for quite some time. Most brands are failing to make impact on social networks…
Naughton’s Law states: “We invariably over-estimate the short-term implications of new communications technologies, and we grievously underestimate their long term impacts.” Every brand should be online in the best way, know its consumers, and maximize the benefit of its online offering to those consumers.
Here are some startling facts from the report:
Social Media: How Engaged Are Your Customers?
Here’s a rather concise definition of the four levels of customer engagement. I found these great definitions on the Gallup web site. See if you can tell which one will cause you the most trouble:
- Fully Engaged
- Engaged
- Not Engaged
- Actively Disengaged
-
FREE Web 2.0 Manual - New eBook
Not everyone wants to curl up with a good blog, some prefer a good book which is why I compiled the Best of this Blog into a FREE Web 2.0 Manual. Get your copy instantly...
Favourite Stumbles- Make My Knol - We Write Targeted SEO Copy and Publish and Promote Your Google Knol For Only $99
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- âDonât Worry, Be Happy!â
