What is Social Media?
Filed under: Internet Marketing, Social Media, Strategic Content, e-Products & Special Reports
“What is Social Media?” is a question I’m asked often. In fact I’ve been interviewed more than a few times about this exciting topic - and last night I was the guest speaker on Lorraine King-Markum’s “Thought Architect Group” tele-conference. Lorraine is a Certified International Executive Coach and each month she brings her warmth and charm and leads a power-packed networking presentation.
And last night, for about 90 minutes straight, I spoke with Lorraine and her guests about Social Media, Social Networking and more. The entire show was recorded and available for free download (see below.) Also, I’ll be uploading the full transcript of the interview as soon as it’s available and in the mean time, you might enjoy the following ‘white paper’ I developed in preparation for the show.
Here’s the special report, and the download links for show podcast MP3 and transcript is below:
For Whom The Knol Tells
Filed under: Internet Marketing, SEO, Social Media, Strategic Content
Authority, advertising and effective search. That’s what google is offering with Knols. Google Knol’s are new. They offer the apparent ease of unprecedented publication and distribution for your content. But what are they, how will they ultimately get used and will they survive long enough to make it into the mainstream of Internet Marketing? And for those interested in SEO/SEM there’s the million dollar question… do Knol’s get indexed by the search engines?
“What is a knol?”
A Knol is an authoritative article about a specific topic. It’s a single web page and it resides within the protected walls of Google’s dominion. Some experts are crying “foul” and claiming Google is a media company rather than a search company and is doing ‘this’ for the money, but frankly all the noise is somewhat moot. Google has already done it. The Knol is here, what we do with it, and what the implications are is still unfolding.
Knol SEO, Here We Go Again…
Filed under: Internet Marketing, SEO, Social Media, Strategic Content
Knol SEO is a popular new search phrase, and at the time of writing this post, I hold the #1 spot on Google for the phrase “knol seo“, and just in case Google sees fit to make a liar out of me, here’s a screen shot I just grabbed as proof
Why are Knols important?
It’s the old truism ‘content is king’ and Google proves making Knols to promote your business, products and services is a great way to achieve enhanced Internet Marketing exposure. And unlike Wikipedia…
Today’s Simple SEO Podcast
Hi, today’s Simple SEO podcast is now over and we’re working on getting the recording onto this site soon. Thank you to all those who listened in, I appreciate it.
Also, for those that might prefer reading rather than listening, we’re getting the entire 45 minute podcast transcribed and will be releasing it later this month as an SEO report to support the MP3 podcast.
Have a great weekend, I’m hunkering down to work on some client projects now…
Knol SEO and Other Knol Marketing Techniques
Knol SEO is becoming a hot topic of discussion. People have begun to realize that a Knol is a web page and like all other websites it can benefit from good SEO and other Internet Marketing techniques. Want proof that Knol’s matter to the search results? Type in the words “elance” and “knol” and see what shows up near the top of the list. It should be this Knol. So what can you do to SEO and market your Knol? Good question…
Here are 5 Ways to Boost Your Knol SEO:
Knoljacking - Hijacking Your Search Engine Rankings With Knols
Filed under: Internet Marketing, Rants and Raves, SEO, Social Media, Strategic Content
Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:
- Maliciously posting your content to their Knol and
- Getting a couple of decent inbound links.
That’s it, these two actions alone can get you filtered out of the search results for your own authority content and web site! Take pre-emptive action and get writing your Knol’s. Alternatively consider hiring a professional and simply say “James, Make My Knol.”
Remember, Knols are a now one more element in the process of defending and developing your online brand and reputation and cannot (and should not) be ignored.
*Inspired by a post from Aaron Wall
Make My Knol - Creating SEO Content the Easy Way
What Exactly Is a Knol and Why Is the Web Going Crazy Over Them?
A Knol is a one-paged website hosted by GOOGLE itself! Similar to a Squidoo lens, a Knol allows you to publish information online and get visitors from both the Knol community and search engines. [This is key]
‘Knol’ stands for ‘a unit of knowledge’. A Google Knol is your own piece of the social marketing platform that was only recently released publicly (July 23, 2008.) It would seem that after seeing the success of Squidoo, Hub Pages, and Wikipedia, Google wanted their own piece of this very lucrative Web2.0 pie
Key Web2.0 Site Secrets…
Google Knols - How To Create Your Own Knol
How to Create a Google Knol - Free Video
Welcome to Google Knol’s the competing entry into the worlds (or is that words) of Squidoo, Hubpages, and Wiki. A Knol is a unit of knowledge. What makes them “cool” and very powerful is the subject for another post - but for now, know this: Google indexes the content and there is a sense Google will likely favor it’s own “content” above others… We shall see. In the mean time, here’s a video showing you how to create a Knol. Knol SEO/IM Tip: You can embed links in your Knol, and even Google adsense…
[Click here if you want me to Write & Make Your Knol for just $99]
A Sitemap By Any Other Name Is Called…
Navigating a website can be challenging at best. If you’re a regular to a site like mine, you’re probably figured out how to ‘get around.’ But what if you’re new?
If this web site was a book then you could flick to the Table of Contents and easily find what you seek. The good news is that this site DOES have a table of contents, it’s called a SITEMAP and it’s available from every page on this site.
An Article a Day Brings Big Business Your Way!
Filed under: Business Development, Internet Marketing, Strategic Content
When I consult with businesses, they all ask me similar questions and a very popular one goes something like this, “James, how do we get more people to visit our website - and while you’re at it, how do we rank better with the search engines?”
I smile confidently (pausing for dramatic effect) and say…


Not everyone wants to curl up with a good blog, some prefer a good book which is why I compiled the