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Internet Marketing Archive
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Marketing Automation Software – The Key to Your Success
I’ve said it before and I’ll say it again: “People buy when THEY’RE ready to buy … and NOT BEFORE!” Nearly 7 out of 10 people who say “No thanks” today will say “Yes!” inside 12 months. Let that sink in for a moment… that means you need to keep asking, or put in a [...] -
Social Media’s Dark Secret
I’m often asked what makes SM a success. People ask if technology makes the solution: it does, and it doesn’t. If technical skill were responsible for social success, why do geeks often have the worst social-life in school? It’s true they built the web, but the rest of the world made it social. Successful SM sites [...] -
Google Threatens To Kill You
This shocking video has been released showing Google’s real intentions towards us! -
Social Media Yields New Customers For Small Businesses
The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Key social media usage highlights (% [...] -
Mobile Marketing
Just a quick note to suggest that you do a little digging and some research into mobile marketing. If you thought the ‘normal’ web was powerful, consider this – more people have smart cell phones than computers! I’ve been tracking some exciting trends and suggest you investigate the following: Mobile commerce (m-commerce) and look at how cell [...] -
This website is now iPhone mobile friendly
It’s been a pet-project of mine for some time — making http://JamesBurchill.com into an iPhone mobile friendly platform. The problem was always how to make the site smart enough so it would display properly on a regular computer and render differently when accessed in mobile mode on an iPhone. Well, problem solved… So if you’re an [...] -
Growth in B to B Online Marketing Predicted
Marketing in the B to B sector was not immune to a drop in spending during the recession. But last fall, BtoB’s “2010 Outlook: Marketing Priorities and Plans” report noted that over a third of surveyed businesses expected to increase their 2010 marketing budgets and another 47% were planning to maintain spending. Another recently published [...] -
Price is not a benefit
One of the greatest concerns of business owners is how to price their products or services. Often, consumers say, “Well I would buy it if it were in my price range.” And, that idea tempts many business owners to lower their prices–just to sell more products.However, as you already know, price reductions sometimes create more problems [...] -
Digital Shift in Marketing Budgets
According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010. 46% of companies plan to increase their marketing budgets in 2010, says the study, and 66% will increase their investments in digital marketing [...]