Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:
Maliciously posting your content to their Knol and
Getting a couple of decent inbound links.
That’s it, these two actions alone can get you filtered out of the search results for your own authority content and web site! Take pre-emptive action and get writing your Knol’s. Alternatively consider hiring a professional and simply say “James, Make My Knol.”
Remember, Knols are a now one more element in the process of defending and developing your online brand and reputation and cannot (and should not) be ignored.
What Exactly Is a Knol and Why Is the Web Going Crazy Over Them?
A Knol is a one-paged website hosted by GOOGLE itself! Similar to a Squidoo lens, a Knol allows you to publish information online and get visitors from both the Knol community and search engines. [This is key]
‘Knol’ stands for ‘a unit of knowledge’. A Google Knol is your own piece of the social marketing platform that was only recently released publicly (July 23, 2008.) It would seem that after seeing the success of Squidoo, Hub Pages, and Wikipedia, Google wanted their own piece of this very lucrative Web2.0 pie
Welcome to Google Knol’s the competing entry into the worlds (or is that words) of Squidoo, Hubpages, and Wiki. A Knol is a unit of knowledge. What makes them “cool” and very powerful is the subject for another post - but for now, know this: Google indexes the content and there is a sense Google will likely favor it’s own “content” above others… We shall see. In the mean time, here’s a video showing you how to create a Knol. Knol SEO/IM Tip: You can embed links in your Knol, and even Google adsense…
Many a company has forgotten the old maxim, “Act in haste, repent at your leisure…”
The same warning should be applied to companies rushing to get in on the social media marketing wave.
If you hear things at work like “We should have a blog,” or “Let’s join Facebook,” I suggest [respectfully] that maybe you are about to make a whopper of a mistake.
Dancing 2008: It started as a lark, a goof, a joke, but this video (created by Matt Harding) is nothing of the sort. It’s now a bona fide feel good, shot-in-the-arm dose of hope and inspiration. At 4m29s in duration, the haunting sound track and video collage of Matt Harding dancing his goofy jig around the world has touched a chord and the hearts of millions.
This wasn’t what I’d planned to write today, but after sipping my morning coffee and watching this video (thanks to Ken for sending me the link) I felt I should share it too. Not so much for it’s artistic merit - but for the impact and implications I see. Consider this…
And I’m installing it here first. If anything weird happens and this site disappears in a puff of blue smoke, someone dial 911 (or 999 in the UK) and provide the authorities with a description
And for my clients powering their business with WordPress, I’ll be in touch shortly to arrange upgrades for you. Wish me luck, we’re going in..
In the last article I discussed the merits of actively designing your website URL to support SEO. At the end of the article I promised to explain how we can change or remap the URL and how we can do this to avoid losing our search engine ranking
Since the focus of this article is to show you how to do things right, I will not explain how to use the 404 not found page, or the less than helpful “We’ve moved” redirection pages. Nope, I’m going to go straight to the heart of the matter…
Successful SEO and Internet Marketing is always in the details, so what has the design of your URL got to do with anything? A heck of a lot actually… But first I should begin by explaining what a permalink is.
Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another blogger will use to refer to your article (or section), or how you might send a link to your story in an e-mail message. Because others may link to your individual postings, the URL to that article shouldn’t change. Permalinks are intended to be permanent and in a perfect world, pretty…
Navigating a website can be challenging at best. If you’re a regular to a site like mine, you’re probably figured out how to ‘get around.’ But what if you’re new?
If this web site was a book then you could flick to the Table of Contents and easily find what you seek. The good news is that this site DOES have a table of contents, it’s called a SITEMAP and it’s available from every page on this site.
If you’re looking for a Free Web 2.0 Manual then I’ve got good news… and a little almost-good news. The good news is all the content you want is freely available on this website (and there’s more coming…)
If however you don’t want to read through hundreds of posts, search through dozens of categories and tags and frankly would like to print out the best of this website in one easy step… then you need my new e-book of this blog.
Not everyone wants to "curl up with a good blog," some prefer a good book which is why I compiled the Best of this Blog into an easy to read/print eBook.
Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:
What Exactly Is a Knol and Why Is the Web Going Crazy Over Them?
Remapping Your URL and Safeguarding Your 
Navigating a website can be challenging at best. If you’re a regular to a site like mine, you’re probably figured out how to ‘get around.’ But what if you’re new?
If you’re looking for a 
Not everyone wants to "curl up with a good blog," some prefer a good book which is why I compiled the Best of this Blog into an easy to read/print eBook.
