General

Marketers Measure Social Media Impressions

In the old days, marketers paid for advertising through traditional channels and issued press releases. On occasion, those press releases were so interesting or entertaining that media channels sometimes mentioned the company during a broadcast and, in effect, gave the marketer free or ‘earned’ media.

With social media rapidly expanding, marketers More >

Ning Knew?

Yesterday I read Ning’s new pricing announcement. Frankly I think it’s really fair. And here’s my point…

I bet Ning had a good idea what they were going to do before they announced this. From what I can tell, some of my actual costs will go down and my services will More >

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Internet More Essential Than TV!

For the first time, more Americans say the Internet is “most essential” to their lives when given a choice along with television, radio, and newspapers;

  • 42% chose the Internet as “most essential”
  • 37% select television
  • 14% choose radio
  • 5% said newspapers

While television still leads among those over the age of 45, Internet dominates among More >