James Burchill » General

More Free Social Media Training

James Burchill — Fri, 09 Jul 2010 19:06:35 +0000

I’ve been blown away by the support we’ve received regarding our free social media training event on monday. In fact we “sold out” in under 24 hours

However the calls kept coming…

So my business partner and I opened up another day: Wednesday July 14th. It’s still free. Same time, same place – just a couple of days later.

So if you tried to book and were out of luck, try again. Here’s the link:

http://e-spot.ca/BookingRetrieve.aspx?ID=95446

That’s it for now, have a great Friday.

talk soon,

James

Infusionsoft Reviews – No Credit Card Required Free Trial

James Burchill — Wed, 23 Jun 2010 12:58:59 +0000

Using a credit card to weed out tire kickers and abusers is a smart tactic – it works. It also has an incredibly high checkout failure (or abandonment rate – like 75%+)

That’s why you need to checkout Infusionsoft now – they’ve lifted the requirement to register for a free trial using a credit card.

That’s right, for a limited time they’re opening the doors to let you try Infusionsoft for free – and no credit card required.

Flash is SEO death.

James Burchill — Wed, 09 Jun 2010 15:37:57 +0000

It’s official, it’s NOT just Apple that “hates” Flash – Google does too.

“Google, at the end of the day, also hates Flash. Running an all flash environment is SEO death. Flash websites are simply too complicated for Google’s spiders to actually understand. Google sees the internet primarily in text – flash, and other scripts are ignored. [...]

Google has made no effort to improve its searching of flash. Two years ago Google and Adobe announced they were working together on the problem. Since then, nothing.”

Read the full story here…

Ning Knew?

Marketers Measure Social Media Impressions

James Burchill — Mon, 10 May 2010 14:25:34 +0000

In the old days, marketers paid for advertising through traditional channels and issued press releases. On occasion, those press releases were so interesting or entertaining that media channels sometimes mentioned the company during a broadcast and, in effect, gave the marketer free or ‘earned’ media.

With social media rapidly expanding, marketers can exploit earned media in new and more profitable ways. This is the main data finding of a recently released report by Nielsen.

Click here to read the full article (Opens new window to MarketingForecast.com)

[Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression. Nielsen. April 2010. Web. 10 May 2010]

Ning Knew?

James Burchill — Wed, 05 May 2010 13:15:19 +0000

Yesterday I read Ning’s new pricing announcement. Frankly I think it’s really fair. And here’s my point…

I bet Ning had a good idea what they were going to do before they announced this. From what I can tell, some of my actual costs will go down and my services will go up – cool!

For about $20/mo I will get more now than I did before, and then some… I wonder how many people fled Ning to other platforms because they were concerned about the impending “price hike”.

I know I almost ditched them.

Either way, it looks like their new approach will work out well. Sure there will be some complainers who wanted a free ride, but get real. A quality solution for nothing? Not likely.

Well done Ning, I hope this gives you the renewed energy to make your platform even better.

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Internet More Essential Than TV!

James Burchill — Fri, 23 Apr 2010 14:49:58 +0000

For the first time, more Americans say the Internet is “most essential” to their lives when given a choice along with television, radio, and newspapers;

42% chose the Internet as “most essential”
37% select television
14% choose radio
5% said newspapers

While television still leads among those over the age of 45, Internet dominates among younger persons age 12 to 44.

Small Businesses Search For Leads With Website Video

James Burchill — Wed, 31 Mar 2010 12:32:50 +0000

According to the latest quarterly report from WebVisible, the average small business advertiser spent $2,149 on search advertising in Q4 2009, an increase of 30% over Q3 2009 and 111% over Q4 2008.

Video capability was the fastest-growing website feature for small business advertisers over the past year, with 19% of advertisers showing video on their websites in Q4 2009, versus just 5% in Q4 2008. The data represents nearly $22 million in U.S. small business advertisers spending in Q4 2009 from more than 12,000 individual advertisers.

Conversion rates also improved for small business advertisers, with 35.3% of clicks resulting in website conversion action, compared with 32% in Q3 2009 and 26.6% in Q4 2008. Actions are predominantly calls, and also include sending emails or SMS texts, form fills, printed driving directions or video views. The average keyword count per small business advertiser increased by 21% in Q4 2009 over Q3 2009, to an average 67 keywords.

WebVisible CEO, Kirsten Mangers, says “… these numbers show increased confidence by small businesses in using search to gain leads, and increased ability to turn those leads into sales… “

Internet Viewing Exceeds TV Time

James Burchill — Tue, 23 Mar 2010 13:48:52 +0000

Watch this short video about how Internet usage is now consuming more of our free time than TV!

Google Threatens To Kill You

James Burchill — Fri, 05 Mar 2010 12:42:45 +0000

This shocking video has been released showing Google’s real intentions towards us!

Social Media Yields New Customers For Small Businesses

James Burchill — Thu, 04 Mar 2010 11:35:59 +0000

The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles.

Key social media usage highlights (% of respondents)

• 75% surveyed have a company page on a social networking site

• 61% use social media for identifying and attracting new customers

• 57% have built a network through a site like LinkedIn

• 45% expect social media to be profitable in the next twelve months

Dr. Alan Glazier, CEO and Founder of an eye and vision care center, said “… I was forced to consider alternative options to keep my business visible… with a very small investment in social media marketing, I was able to generate new business opportunities… (and) most importantly, my marketing budget has been reduced by more than 80%… ”

Read the full story…