Knoljacking - Hijacking Your Search Engine Rankings With Knols
Filed under: Internet Marketing, Rants and Raves, SEO, Social Media, Strategic Content
Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:
- Maliciously posting your content to their Knol and
- Getting a couple of decent inbound links.
That’s it, these two actions alone can get you filtered out of the search results for your own authority content and web site! Take pre-emptive action and get writing your Knol’s. Alternatively consider hiring a professional and simply say “James, Make My Knol.”
Remember, Knols are a now one more element in the process of defending and developing your online brand and reputation and cannot (and should not) be ignored.
*Inspired by a post from Aaron Wall
Make My Knol - Creating SEO Content the Easy Way
What Exactly Is a Knol and Why Is the Web Going Crazy Over Them?
A Knol is a one-paged website hosted by GOOGLE itself! Similar to a Squidoo lens, a Knol allows you to publish information online and get visitors from both the Knol community and search engines. [This is key]
‘Knol’ stands for ‘a unit of knowledge’. A Google Knol is your own piece of the social marketing platform that was only recently released publicly (July 23, 2008.) It would seem that after seeing the success of Squidoo, Hub Pages, and Wikipedia, Google wanted their own piece of this very lucrative Web2.0 pie
Key Web2.0 Site Secrets…
Google Knols - How To Create Your Own Knol
How to Create a Google Knol - Free Video
Welcome to Google Knol’s the competing entry into the worlds (or is that words) of Squidoo, Hubpages, and Wiki. A Knol is a unit of knowledge. What makes them “cool” and very powerful is the subject for another post - but for now, know this: Google indexes the content and there is a sense Google will likely favor it’s own “content” above others… We shall see. In the mean time, here’s a video showing you how to create a Knol. Knol SEO/IM Tip: You can embed links in your Knol, and even Google adsense…
[Click here if you want me to Write & Make Your Knol for just $99]
A Sitemap By Any Other Name Is Called…
Navigating a website can be challenging at best. If you’re a regular to a site like mine, you’re probably figured out how to ‘get around.’ But what if you’re new?
If this web site was a book then you could flick to the Table of Contents and easily find what you seek. The good news is that this site DOES have a table of contents, it’s called a SITEMAP and it’s available from every page on this site.
An Article a Day Brings Big Business Your Way!
Filed under: Business Development, Internet Marketing, Strategic Content
When I consult with businesses, they all ask me similar questions and a very popular one goes something like this, “James, how do we get more people to visit our website - and while you’re at it, how do we rank better with the search engines?”
I smile confidently (pausing for dramatic effect) and say…
Outsource Your Blog & Social Marketing - Hire a Ghost Blogger.
Most people who read my work or listen to me speak know the value of blogging. You might recall this saying: “Be Found, Be Noticed, or Be History!”
However, anyone who’s tried blogging quickly learns that keeping your online presence fresh and updated takes time. Time to think of ideas, time to site down and write, time to edit what you wrote, time to publish the content on your blog, time to fix the errors your missed *grin* and so on…
The Highlander Effect & Mercury Free Cookies
Queen belts out “Who wants to live forever?” in the movie Highlander and Connor MacLeod (I think that was his name…) demonstrates repeatedly that immortality is not only a cool way to win over the ladies (???) but it’s highly profitable too.
In one scene, MacLeod’s paramour is exploring his home and marvels at the vast array of priceless historical items he has on display. Of course if you’d been creeping around for hundreds of years your home would have some interesting artifacts too.
So what has this got to do with the Internet?
The 16 Rules of Social Media Optimization
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg or Share This button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing (SEO.)
JD Power’s Umbria is Mining Social Media & Blogosphere
Yesterday (May 21) I attended an invitation only conference at the Toronto Hunt Club about the importance and impact of the Internet on the automotive sector in North America.
Firstly I’d like to say thank you to Michael Pistol (publisher of TJAA) for inviting me, and secondly I’d like to share this rather interesting piece of social media news about what J.D Power & Associates are doing with all our online content:
Social Marketing Has Come of Age - Again?
‘The pen is mightier than the sword.’ What a great line. Written no doubt by a pacifist I’m guessing, because I’m all for the power of the word (after all, in the beginning there was only the word…) but facing someone in battle armed only with a ballpoint pen… I’d run a mile - unless of course I was Bruce Willis or Stallone, then I’d win no matter what *grin*
But what has that go to do with the price of fish? Not a great deal other than the fact this annoyingly cute saying is in fact correct. Granted in physical combat it’s a no-win, but in today’s wired world where we communicate at the speed of thought, the sword is no match for the word.
