As the late P.T Barnum once said, “Without advertising, something terrible happens – nothing!” So what’s a local business to do? Advertise of course! But for most it’s a gamble because advertising is tricky and no, your company name is not a good advert headline.

Today’s smart businessperson knows networking and referrals are key to a strong customer base. And there’s one sure-fire way of gaining such a base – join the Burlington Chamber of Commerce and get involved. For a small investment, you’ll gain access to a wonderful array of supporting events, materials and networking opportunities for a whole year.

Regular before and after work opportunities combine a chance to relax and learn about other local businesses. Simply show up and take an interest in your fellow members – “Yes,” it really is that easy.

Remember, the way to succeed with the Burlington Chamber is to appreciate what it is, and how it works. The other members are not fodder for your sales pitch – they, like you, are seeking ways to grow and strengthen their business. Take a more indirect approach and watch what happens.

As simple as it sounds, the Chamber works best for you if you give a little first. Help others, support the cause (you’re all on the same side) and within a short time, you will be the person who is remembered, referred and ultimately rewarded.

This is why you need to make the Burlington Chamber part of your marketing strategy.

PS. If you are already a member of the Chamber then you might like to know the Marketing & Communications committee is always looking for ways to promote your local business. Take a look at the attached form and submit your feedback for consideration – hey, it’s free to members …

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