[BREAKING .NEWS] Did you make this branding blunder?

Did you hear the .NEWS?

That would be the new top-level-domain called dot-news.

You’re probably familiar with dot-com (it’s been around since 1985) but dot-news only became available recently and this morning I spent some time seeing what dot-news domains I could register.If you’re a news-worthy site or you have information to share that’s timely, a dot-news ‘top level domain’ could be the way to go. For $20 (or thereabouts) it’s a cheap way to snag a very cool domain name. 

And the best part … some very big brands HAVE FORGOTTEN TO REGISTER their dot-news domain name which would protect their brand. *DANGER WILL ROBINSON!*

For instance … the www.BurlingtonPost.com has NOT registered www.BurlingtonPost.news !!! And other local news sites have missed the mark too.

I was going to register them all and then auction them off to the highest bidder [cue: evil laughter] but decided to share the problem with you instead as a learning opportunity.

I did register one domain though: Election2018.news – cool huh? It’s a popular search term and trending nicely. I might build out the site or simply sell it to the highest bidder. Not sure yet.

Anyway, do as you wish regarding your own brand, but it really is a good idea to consider if the .NEWS domain is something you might want to register.

By the way … Burlington.news is available for registration … for a little over $500. I figured it might be  cool domain name to snag if you’re the city *hint hint*

Finally, next week is our SFN lunch meeting. If you want to enjoy a lovely lunch, meet some cool people and get the chance to have a longer and more involved conversation about your business and what makes it special, click here for details. (NEW LOWER ALL INCLUSIVE PRICE)

That’s all for now, enjoy your Friday and as always … 

#StayFrosty

James 🙂

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