I Just Emailed the Web Video Marketing Report…
On November 17th this week I promised to send my j-list subscribers a very special web marketing report - well I kept my word and it was emailed a few moments ago.
If you are not on my j-list and you’d like to get special reports and other great content to help you market online and grow your business, then grab a copy of my new ebook and you’ll also be added to the j-list too.
All the best, and keep a look out for more great content that’s now in post-production!
.jb.
Free Video Marketing Report
Hi there, James Burchill here.
Video marketing is hot, it’s powerful and it’s not a tricky as you think to implement - it’s great for getting laser focused traffic to your site. Which is why I’ve put together this free report that shows you what to do and how to do it. Some of the tricks I reveal are astounding - like video marketing with no video ??? Hmmm.
There’s blueprints, checklists and more and it doesn’t cost you a cent to get it - but there is a catch *grin* I’m only sending it to my email list subscribers. It’s not being made publicly available, it’s only going to those on the “j-list.”
The quickest way to get on my email j-list is to simply grab a copy of my free ebook: complete the form below and you’re good to go. You’ll get the free ebook and you’ll be eligible for the free video marketing report that I’ll be sending out soon.
ReTaggR - Another misspelled name? ;-)
Filed under: Business Development, Internet Marketing, Social Media
Just combined all my online identities and contact info into a retaggr card : http://www.retaggr.com/card/JamesBurchill
I’ve explored many online services and this morning I decided to give www.retaggr.com a whirl…
Rather than try explaining why you might want to take a closer look, just drop by their FAQ and take a look for yourself.
Happy Monday 
If You are the Answer, What was the Question - Wordtrackers New Tool
Wordtracker has a cool new tool and it’s free to use –>
People often type complete questions into search engines: if you find these questions and answer them, you could get some great search traffic. Enter a single or a short keyword to find the questions people are asking in your market.
http://labs.wordtracker.com/keyword-questions
SEO, the New Scarlet Letter of Shame?
Recently I read identifying yourself as an SEO was tantamount to painting a big Google target on your back. It seems that Google has decided to punish anyone caught helping the other (not so SEO savvy) kids in class. They want a ‘natural order’ to the Net, not an artificial one that has been augmented by skilled practitioners of the SEO arts…
Lest we forget Google despises system tampering so it was really no great shock to hear Google will apply a penalty to your PR rankings if you are found openly flaunting your SEO skills for hire.
Actually it’s a shame the news got out. I’ve been sitting on that priceless piece of information for a while now. In fact, if you are a regular visitor to my site, you would have noticed I changed my site slogan and basic words/branding. I dropped the SEO nomenclature when I figured out this was happening back in the Summer.
So for all you SEO experts out there, keep waiving the SEO flag for the search engines to find, raise your profile - and your chin - as high as you can. Let Google see you coming a mile away and watch what happens… *dastardly chuckle*
Me… I have other plans and I’ve been silently working them for a while now. And yes, it’s quite a paradox we face - how do we market openly and yet not get marked for punishment for offering our services. Quite the conundrum…
Wouldn’t it be good if someone had an answer *wink*
Apparently… I’m a “High Red”. What Colour Are you?
I’m a High Red
Tips on how to get to know me better
- Be practical
- Be brief
- Be assertive
- Be to the point
- Be supportive of my goals
- Be respectful of my time
- Show strength!
Brilliant or Bogus - You Decide
We work hard to make people notice our marketing, so when your phone rings and you’re unable to take the call, what does your voice mail say?
Something ‘normal’ like “Hi this is Jim, I’m busy getting my legs waxed and I’m now wasting your time telling you something beyond the obvious fact that I’m not here… ” er.. you get the message.
Have you ever considered using your voice mail for something more?
I am currently conducting an experiment with my own voice mail and if you’d like to participate and hear what I’m up to - call my main Toronto number and listen to my message:
+1 (416) 666 4948
Feel free to leave me a message, credit card numbers are welcome if you need ideas of what to say… Tell me if you think my cunning plan is brilliant or bogus. So far I’m getting great feedback… maybe people are just being nice.
You decide. Leave a comment on this blog and share your insights with the thousands of visitors who “suffer” my wisdom each month 
URL Design: Subdomains vs Slashes
I was on LinkedIn this morning and saw this question about URL design:
I’m rolling out a new website which has a number of child sites feeding off of it. I am wondering if anyone knows if there are any user experience issues, market response, branding etc regarding whether the sites should be:
www.foobar.com/site1
OR
site1.foobar.com
I’m not 100% sure so any feedback/insight would be appreciated!
Here’s my answer…
I actually do both. With the ebb and flow of Google and other major search engines I’ve seen the sub-domain perform well and then at other times I’ve seen the directory approach work well.
Since there is no penalty for duplicate content (see Google’s recent blog post confirming this) there is no real problem with covering the bases and using a sub domain and the directory approach.
HOWEVER… I often favour the SUB DOMAIN for one reason and one reason above all others… Here it is:
Classical Advertising Strategy.
If your URL shows up in the listings alongside another then putting your power word or your keyword at the front will help the HUMAN reader get a faster understanding of what you are offering. This will likely lead to increased clicks too. Also, consider that Google is always trying to understand the “meaning” of your page…
Remember we read from left to right and when we seek things we are often trying to immediately decide if the results match our expectations. If you were looking for purple widgets then the following URL design will communicate the value of your website faster.
Purple-Widgets.Domain.com
versus
Domain.com/Purple-Widgets
In the end only time will tell what Google decides is “best” but since that’s a moving target I have decided to use classical advertising and copywriting psychology in designing my URLS.
Feel free to copy me and let me know how you make out.
All Hallows Eve (Halloween) is in 13 Days, here’s what people are seeking…
Filed under: Internet Marketing, SEO, e-Products & Special Reports
All Hallows Eve (Halloween) is only 13 days away and I thought you might like to know what the market is searching for online. And don’t be too quick to dismiss this analysis as not relevant to your business, get a little creative and think how you might be able to parlay the obvious demand into your own field.
The free PDF report is attached with no strings. I’ve even formatted it nicely so you can see the data - sorted by Google’s very own price metrics. Take a look at the second line… that’s a cool phrase with a high daily demand and the CPC and conversions are great!
What’s this type of data good for? Well imagine knowing what language your market is using to discuss your topic. What could you do if you knew precisely what words they used? Online market research has more use than just web sites and SEO… use the phraseology and language in your advertising, your “calls to action” and more.
By the way, the keyword market research reports I generate for clients include even more data and we can tell from past behaviors and other online metrics what the percentage likelihood is of a certain phrase resulting in a sale. How’s that for seriously cool!
Enjoy the fr.ee report and Happy All Hallows Eve .. er Halloween
Follow Up or Forget It - 6 Tips
There are a few things in life that are ‘certain’ … death and taxes comes to mind. However, all kidding aside, you can be certain that in your marketing you will be forgotten if you are not doing these 6 things:
- Follow up on the quotes and estimates you send. Ask questions, offer more information.
- Follow up on the contacts you meet at networking events and online forums. Stay in touch.
- Follow up with those who subscribe to your e-newsletter or download your special report.
- Follow up with old clients you haven’t heard from for a while. Go back through your information, give them a nudge.
- Follow up with anyone who has ever given you a referral because it’s the nice thing to do - and they might refer you again.
- Follow up on every completed client project, who knows… they might need you for another one.
- Follow up with clients even when you didn’t win the project, things in life are fluid and change quickly. Your timing might be perfect!
