The Internet is a network of interconnected nodes of information (content.) The more densely interconnected the information becomes (the density factor) the more useful and valuable it is.
Data + Interpretation = “Meaningful” Information
Without ‘parroting’ the obvious, content (meaningful information) is what people seek online. And in all fairness what people really seek is an answer to some question. Further compounding the challenge is the fact people use words and phrases natural to them – not to a computerized search engine.
It’s quite the conundrum… What key unlocks the door to untold ’search’ riches?
Cornerstone Key Phrases
Keyword phrase demand and supply is at the cornerstone of content provision and armed with an understanding of the search terms, and the modalities of the user’s presentation (how a person perceives the world), you can begin to provide answers to their questions in the form of articles, white papers, blog postings, forum inserts and so on.
Writing is an art, and although most people think writing is easy they’d be incorrect in that assumption: bad writing is easy, good (or great) writing is hard work.
The Artful Dance
And writing to balance the needs of a human with the needs of a computer is an artful dance for sure.
But there is some relief, since the dawn of the Internet the search engines have aimed for purity of search. In other words the engines are attempting to understand the true meaning of your question so they can return the best possible answer.
This means that so long as you write truly to meet the needs of the people (and keep an eye on the engine requirements) you will undoubtedly be rewarded for your efforts.
The ‘Real’ Reason
Writing content so the engines find you is great, however the real reason for this publishing process is the embedded links back to your select sites. As you publish and share your content, those that pick up your work and republish it will also republish your links to your selected websites.
Article marketing (for this is essentially what this is) is incredibly powerful and results in a strong and wide web of connections and links back to your sites.
Of course you need to provide content that people want to read and share…