Pearls of Wisdom

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October 10, 2008 by James
Filed under: Business Development, Internet Marketing, SEO 

It’s Canadian Thanksgiving this weekend and in the spirit of the long weekend I thought I’d share a handful of my favourite thawtlets er, pearls of wisdom:

Be Found, Be Noticed… or Be History! - if you thought being on the web was still only for the big guys, you’re wrong. Trends are indicating that a web presence is even more important today than at any other time. And fusion is the new big thing *hint hint*

You can be 99.9% right and still be 100% wrong. I love this saying. It’s annoyingly true and with the complexity of today’s integrated marketing mix, it’s even more true.

Create quality web content for people, the search engines will do the rest. Nuff said. Stop trying to outsmart the search engines, you’re only working against yourself. Seriously, stop and think about the overarching strategy for a search engine (forgetting about the divisive approach to market segmentation for a minute) and you’ll see they are working to support your best interests (assuming you’re not a spammer of course!)

A well written content piece will eventually outperform a ‘tricked-out’ piece of “seo copy.” It’s the rule of Google. Like I just said, stop trying to outsmart the darned search engines.

More people trust what they read online (about you - said by other people) rather than what YOU say about you. This is scary and very real. Check out ‘crowd theory’ if you want to ruin your Friday.

Reaction is TOO LATE. Pre-emption is the only way to avoid looking like a “tool.” This advice is as old as the hills. It’s like shutting the gate after the horse has bolted. It’s like defending ONLY after being attacked - it’s expected. Be pre-emptive, act first.

You can be TOO CLEVER. Pimp your page with too much SEO and Google can tell. You think they don’t know “average” and “expert” seo skills? You know bad neighborhoods shoudl be avoided, but there are now ‘good neighborhoods’ that you might reconsider too. Google may not punish you for hanging out with the “really smart kids” but they’re figuring out that you’re cheating on your final exam because you’re getting help… Think about it.

There is no duplicate penalty. About time too. Google ‘outs’ the “duplicate penalty” boogeyman - there is no punishment, only indexing confusion.

Enjoy your weekend and watch out for more pearls of wisdom - LOL :)

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