6 Steps in the Typical Sales Cycle

1. Consumer becomes aware of a product. 
2. Consumer seeks information about that product in preparation for possible purchase. 
3. Consumer evaluates alternatives to product (features, pricing, etc…). 
4. Consumer makes their purchase decision. 
5. Consumer pulls out their credit card and completes the transaction. 
6. Consumer then evaluates the product after buying it and decides if they want to keep or return it.

Rinse and repeat …