2007 Canadian Online Advertising Revenue Climbs To $1.2 Billion

July 3, 2008 by James
Filed under: Business Development, Internet Marketing 

TORONTO, July 3, 2008 - The Interactive Advertising Bureau of Canada (IAB) today announced that 2007 Canadian Online Advertising Revenues climbed to just over $1.2 billion for the year — a 38% increase over 2006 actuals.

Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years — building from $237 million in 2003, to the $1.2 billion mark in 2007 — and is quickly closing in on more established mediums.

Of the $1.2 billion, approximately $260 million or 21 percent of ad revenue was received by French Canadian Online properties, representing year-over-year growth consistent with the rest of the Canadian market.

In response to a variety of shifts in the industry (including a high level of merger and acquisition activity in the Canadian media market, and the continued penetration of Online Ad Networks into the Canadian Online advertising space), IAB Canada’s 2007 Revenue Survey process was revisited, with the objective of assuring the elimination of any past and ongoing duplication of ad revenue from these sources.

[Read the rest of the story on the Interactive Advertising Bureau website]

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