Social Media Marketing - An Interview With Frank Derfler

May 17, 2008 by James
Filed under: Internet Marketing 

Earlier today I was interviewed by Mr. Frank Derfler as part of a Learning Center e-course, the topic was ‘Marketing on Social Networks.’

During our interview I covered quite a bit of ground including:

  • The merits and benefits of Twitter,
  • How a small business can successfully approach social media marketing,
  • How businesses should choose a social media platform,
  • And what people do wrong when they try and use this new media.

According to Frank, Dell (the e-course sponsor) will make the interview and course materials available on its small business Website and the material will also be available on-demand through the PC Magazine Website.

*NOTE* When I get the links I’ll post them.

About Mr Derfler: He’s the author of 22 books, enjoys flying and other outdoor pursuits, and is a vice president of Ziff Davis Media and is a member of the Market Experts Group.

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