Thursday Thoughts - LinkedIn or not, you should be online

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April 24, 2008 by James
Filed under: Internet Marketing, Strategic Content 

Last night I attended the Toronto Execunet meeting, our host Martin Buckland of ‘An Elite Resume’ service did a fine job of bringing together more than 50 executives and recruiters. Last night’s focus was on networking through using LinkedIn and for those of you who don’t know what LinkedIn is, it’s a web based social networking tool designed for professionals - think of it as a 21st century Rolodex on steroids! Here’s my LinkedIn profile.

Apart from the great opportunity to meet other fascinating people and learn how we can help each other, I realized once again the need to keep promoting strategic content and online reputation management because far too many people still don’t fully appreciate the impact the Internet has on their personal and professional career and job hunting efforts.

Over 80% of people perform a major search engine ‘background check’ before they purchase a product or patronize a business. Potential employers and professional recruiters now ‘Google’ prospective hires too. [Read more...]

The bottom line is this, you need to be pro actively using the Internet to manage your personal and professional marketing message - be it your resume on LinkedIn, your blog with your white papers and other “proof” you are an expert, or any of the the other social sites where you can express the value you bring to the table.

Remember, if you do not manage your brand, someone else will…

*Offer for Execunet attendees* If you’d like to know more about how you can take preemptive measures to ensure your personal and professional brand and Internet presence is managed properly, email or call me for a free consult.

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