My 10 Step Process For Strategic Content Marketing

May 8th, 2008 by James

strategic content marketingI’m often asked how I do what I do when it comes to strategic content marketing. So today I decided to write down the steps I take when publishing content online.

What follows is my time-tested 10 Step Process for Strategic Content Marketing.

  1. Create your content. Then Blog it. Blog daily if you can.
  2. Tell the Twitter-verse that you just published on your blog, include the URL.
  3. If you haven’t already done this - connect your Twitter RSS feed to Tumblr. This way Tumblr.com will automatically pickup up your Tweets! Otherwise go to Tumblr and repeat step #2. While you’re at it, feed other content into Tumblr - consider your YouTube videos and your RSS feed from your Blog.
  4. If you created textual content like an article, submit it to your chosen article directories - I favour ezinearticles.com
  5. If the subject of your blog is ‘worthy’ or in-demand, create a Squidoo Lens and publish a micro-site. Add your Tweets and your Blog RSS Feed to the Lens for maximum impact.
  6. If you created a Lens in #5, consider doing the same on HubPages.com
  7. Open your browser and go to the blog post - stumble it using StumbleUpon,com
  8. If you created a Lens and a Hub Page, visit them both and stumble them too.
  9. If your blog has a share feature - share your post with Facebook (if you have an account) and any other sites you might know.
  10. And then go back to #1 and start over…

A couple of extra thoughts…

  • I have Technorati.com linked to my blog so that when my blog changes it tells Technorati.
  • I have Facebook pulling an RSS feed from Twitter so that my status on facebook updates automatically.
  • I have my Tweets embedded within my Blog using an RSS feed too.
  • I connect content wherever possible using RSS and other exposed meta-data.

Please let me know if you have any questions or a better way to do what I’m doing - add your comment below.

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Filed under: Internet Marketing, Strategic Content

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2 Responses to “My 10 Step Process For Strategic Content Marketing”

  1. By Karen Swim on May 8, 2008

    James, these are good tips! I also use FriendFeed which enables you to sync LinkedIn, Twitter, Digg, Google reader and more. It’s a great way to aggregate your content from all of your social media tools.

  2. By James on May 8, 2008

    Thanks Karen, I ran across http://www.FriendFeed.com yesterday and your comment reminded to complete the setup: my FF is http://friendfeed.com/jamesburchill

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