7 Ways To Accidently Get an Online Brand

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November 1, 2007 by James
Filed under: Business Development, Internet Marketing, Strategic Content 

Lately, I’ve been promoting using strategic content to develop and actively protect your online brand and reputation. I’m finding people have little or no knowledge about their personal brand and how it is often created for them - whether they like it or not.

I’m advising people to actively create their own Personal Branding & Online Reputation Strategy and then implement it ASAP! The objective is to pre-empt any bad news or negative content. Be proactive not reactive. Dominate the basic search results in advance so as to assure a suitable reaction from anyone surfing for You.

I point out that “being Googled” is now a part of the hiring/buying process and it often reveals more about you than peeing in a cup or a cursory background security check! Think office party antics, camera/video phones, and ’shared’ email.

The head in the sand tactic is no longer working (did it ever?) Create your online brand before it gets created for you. And if you don’t think it can happen to you, double-dog-dare me to prove it to you…

7 Ways To ‘Accidently’ Get an Online Brand:

  1. Someone mentions your name in a blog posting
  2. Someone mentions your name in a social networking site
  3. Someone mentions you in a press release
  4. Your kids list their parents on their MySpace/FaceBook/BeBo page
  5. Your family shares pictures of you on a shared photo server
  6. Your home videos end up on YouTube
  7. And there are more (disgruntled employees, an “ex” and so on…)

Think it can’t happen to you… THINK AGAIN.

If you’d like to know more about developing your own Personal Brand & Online Reputation Strategy or you’d like help developing it, contact my office for a no obligation review.

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Comments

2 Responses to “7 Ways To Accidently Get an Online Brand”

  1. Ken on November 1st, 2007 5:02 pm

    James
    I guess I best get started and create a web site for Ken Bolt
    Maybe I best ask your advice too
    Ken

  2. Dan Schawbel on November 1st, 2007 11:21 pm

    James you are right on target here. At some level, we don’t have full control of our personal brands. Just about anyone can blog about us in a negative way.

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