Digital Dirt Derails More Opportunities

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February 7, 2008 by James
Filed under: Business Development, Internet Marketing 

“Digital Dirt” Derails More Opportunities as Search Engine Use Increases

Information that is publicly available online can cost you your next opportunity. Information that is not publicly available online can cost you your next opportunity.

What does that mean to you? First, executive recruiters are routinely using Internet search engines to learn more about their slate of candidates. Some 83 percent admit they’re looking online to augment what’s found on a résumé. And using what they found — or often what they didn’t — a frightening 43 percent of recruiters have eliminated a candidate from consideration before the first phone call is made.

*SIDEBAR* If this is what is happening at a job opportunity level - imagine the implications for small business!

Begin today by pro-actively developing a strategic content plan. Develop your online and ‘public’ brand and  defend your reputation. The lines between personal information and public information are blurring and you need ever more to be diligent with your digital footprints.

For a complimentary discussion about how your business would benefit from a Strategic Content plan, contact my office.

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