What is Link Equity?
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Link Equity (LE) is a mathematical method of evaluating your online presence. It uses a combination of simple factors to help you appreciate the value of creating strategic content - and of course, those embedded links in your articles and content…
EXAMPLE
Each month you create 12 articles. By the end of Q1 you have 36 articles. This continues each month for a full year. At Q4 you will have 144 articles.
Assuming that you embed a maximum 3 links into your article BIO BOX footer, that equates to 144 x 3 Links = 432.
Article pickup and readership varies by subject and theme, however a good average is 25 times in a year.
Let’s be conservative with the embedded links and do the math!
- 144 Articles X 2 Links Per Article X 25 Publishings = 7,200 Links a Year!
REMEMBER…
Your link equity (count) is a determining factor in whether your website shows up in the search engine results…
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